Design
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Fantastical Journeys
Raquissa Fusion Packaging and Branding
The boxes were designed to market zills and a scimitar, two products often used in such dance performances. Of course the box content were imaginative as the size of the box and sword are incompatable.
Raquissa Fusion is a fictitious belly dance company that services the community through classes, performance, and products. Its target audience is young female dancers with a focus on the fusion elements in belly dance. The boxes were designed to market zills and a scimitar, two products often used in such dance performances.
The image of the dancer above was used as the company logo. The idea was to capture the movement and grace of the dance within the logo adding to the feminine aspect of the company and its target demographic.
A tote bag that features the same logo design and can be found through Zazzle at Gypsy Stardust.
Paper Dreams is the fictitious publishing company used in this assignment. They specialize in publishing fantasy novels.